How to Promote Your New Business

Getting a new business set up is hard enough without having to worry about promoting it. Unfortunately, if you are like most people, the biggest hurdle is learning how to promote your new business. In some cases, this problem becomes so crippling that potentially successful new businesses never get off the ground. Fortunately, by following a single fundamental concept can guide you through creating a successful promotional campaign right away. It doesn’t matter if you prefer marketing online, off-line, or a combination of the two – this process will work. This concept is all about layering your strategy so that everything flows to the same place. This will simplify the overall process while also helping you stay focused whenever you add something new to your campaign.

Creating a Central Point of Contact

The first and most important step in deciding how to promote your new business is deciding upon a central point of contact. This is where you want your customers to end up immediately before they make a purchase. With the internet being such an effective marketing force, creating your own website or Facebook Fan Page is often the best choice. This is where a bulk of your focus will be because it is where you will share news, reviews, build trust, and get your potential customers to take action. The overall goal of your marketing strategy is to get people to your central point of contact.

There are two benefits to doing this. The first is that while you want every campaign to convert well, creating a central point of contact makes it easier to focus on the most important conversion rates. This could be getting opt-ins to your mailing list, making a purchase, or whatever your overall marketing goal is. The second benefit is that since the rest of your marketing is all about driving visitors to your central point of contact, all your promotional materials will improve your brand recognition because they look the same and are asking people to do the same thing.

Developing Your First Level Promotion

It would be nice if creating a central point of contact was all you needed to do, but you need develop a first level of promotion to get your name out there and get people into your sales funnel. If you are using a website, blog, or Facebook Fan Page as your main contact point, then your first level of promotion would likely include marketing strategies that focus on brand development. This would be things like using other social media profiles like Twitter and LinkedIn to promote your main point of contact. With brand development, you also want to focus on brand credibility. This is why your first level of promotion will be a little more resource intensive than the third step, which is satellite promotion. Boosting credibility could include strategies like guest posting on website, sharing free information, giving away free stuff, and sponsoring charity or industry events.

Satellite Promotion

Satellite promotion is the last tier of your promotional strategy. The goal of this type of marketing is to simply get in front of as many eyes as possible and stir up interest. This could be paid advertising (both online and off-line), commercials, forum posting, blog commenting, using flyers, and classified ads. The whole point of this is to get your name out there and become more visible. This will then drive people to either your first level promotions or directly to your central point of contact.

Marketing Your Brand-New Business

Marketing your brand-new business is essential but it can be difficult to get your company’s name out there. Here are some easy steps to get you started.

1. Think about your customer. Who is he or she (or it if your company serves other companies)? What does your customer need that your company fulfill? Put yourself in the customer’s shoes: Where would you go to look for the services your company provides?

2. Explore marketing options: Phone book ads, flyers, newspaper advertisements, radio or television spots, internet advertising, postcards, trade shows etc. The possibilities are truly endless. Consider how often each of these options will appear before your potential customers. Consider how many potential customers will see your item. Be sure to also consider the cost for each item and whether you can reuse the item later on.

3. Now that you have a good idea of how much each item will cost, create a marketing/advertising budget. If you have a new business, your budget may be quite small, but you may find many inexpensive opportunities to help get you started.

4. Also be sure to consider your competition. Where do they advertise? Is there anything they do that you can improve upon? If another company has a cheesy-looking ad, you can position your company as the high-quality alternative. If the competition has an elite-look, position your company as the lower-cost alternative.

5. Once you have a good idea of marketing costs, consider whether you want to go it alone or hire a professional. If you have a marketing/advertising/public relations background you may well be able to do it yourself. However, you should consider hiring a professional if you don’t have the time or experience to create your product or if you still don’t have a clear idea of what you want to do.

6. Consider the many free, or almost free, ways to introduce your company: Tell friends, family members and colleagues. Networking is the best way to spread the word: It’s free and if people like you, they will probably like your company. You can also try article marketing on the internet (write articles for free article content websites that include a link to your company’s website), posting fliers, or even using a “30-second sound bite” about your company in elevator or cocktail party conversations. Another free avenue is to take part in local civic groups, such as chambers of commerce or downtown development authorities. These groups exist to promote local businesses.

7. For business-to-business companies, consider cold calling. While many people hate the practice, there’s nothing like it for those who persevere. Write a brief script about your company and its services and then use it when calling companies. It may take hundreds of calls but in the meantime you may be planting seeds that will blossom into future success.

The important things to remember with these tips are patience and planning. You will need to plan your marketing budget and stick with it, especially at first. Recognize that it will take time for your business to grow, so plan accordingly. However, these steps will help you get the word out about your new venture.

New Business Grants Give a Boost

Starting a new business is never easy. There are so many ins and outs to it and then you have to get permits for business, and building permits, and investors, and all sorts of other things in order to get your business up and running successfully.

But that doesn’t mean that you should give up. There are innumerable people who started at the bottom of the business food chain and swam upward. They had to try innumerable times, had to do their best to figure out when they would be able to get up and running, how much money that they would need, and a plethora of other things. It isn’t easy, but that doesn’t mean that you can’t do it. All you need is hope, dreams, and the willingness to try to do so.

There are loads of things you need, as has been stated many times above. But one of the most important, dreams and hopes aside is money.

Mula, money, green, whatever it’s called, it is the whole skeleton of the business world. You can’t do anything without it. You don’t get to start up a business based on your good looks and charm (not saying that a little charm doesn’t help, but it isn’t the whole of it.).

Luckily, there are new business grants that will enable you to take your little idea and turn it into a sprout. From there, you’ll be able to turn it into the giant oak, dogwood, whatever your preferred tree is, before you know it. All it takes is a little effort, elbow grease, a good start-up fund, and advertising.

New business grants can be given by several people. Sometimes the government has grants that they offer in order to support small businesses. Sometimes there are associations specifically created to help new business get up and go. Then, there are a few independent organizations that help you.

The government is one of the most common givers of start up grants. There may not be quite enough money, however. After all, they aren’t only giving to you. They are also giving to potentially hundreds of others who have business start up in mind. It all depends, but sometimes is depends too much for you to be able to risk trying to get a government grant.

Private organizations may not quite have what you want either. It depends on how large your start up grant needs to be. But also remember that several other people have probably gone through and that they may not have the full funds that you need. This does not mean that you shouldn’t give them or the government a try. It just means that if they don’t quite meet your needs, be careful.

There are also those independent programs. Some of these programs are online, or not. Either way, they need to know what your goal is, how much you need, what you are trying to do, and have a game plan prepared. Now, if your funds are not adequately raised, they will return the money to the donors. HOWEVER, this is to protect you from having to follow through with inadequate funds and the donors from investing in something that will surely fail without necessary funds.